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THE EVOLUTION OF THE AGENCY-Top Ten Takeaways from BOLO 2010
I attended the BOLO 2010 conference organized by AgencySide. BOLO’s mission is to help agencies profit with new digital marketing technologies. I was as impressed by the attendees I met – mostly agency...
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Mobile Website vs. Mobile Applications
In this age of web-enabled Smart phones and other “Smart” devices that are flooding the market, we here at Adworkshop have noticed that the number of “apps” (applications) and mobile sites being...
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Predicted Ad Trends for 2011
It will come as no surprise to those of us paying attention to trends that advertisers are asking more of their audiences than ever before. In previous years, the modus operandi has been for...
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10 Tactics to Acquire More Twitter Followers
In the past year Twitter use has exploded and is rapidly becoming an essential business marketing tool. Millions of people and companies have utilized Twitter to gain exposure, brand recognition, and...
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Retargeting Brings Website Visitors Back
96% of visitors to a website don’t become customers or engage during their first visit. How do you bring them back? The old advertising adage used to be that a potential customer needed to hear, read,...
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Tracking ROI on Offline Advertising
Effective marketing professionals are constantly monitoring and questioning how they are spending their marketing budget, if their messaging is reaching the right audience, and how to develop ways to...
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The Evolution of Social Advertising
Facebook, the world’s largest social network, achieved 1 billion users in September 2012. Why then, would anyone opt out of advertising with a company that has captured the attention of such a large...
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New Facebook Features
The most intriguing element of social media management is the ever changing nature which keeps social media marketers on their toes. We are constantly learning and adapting our social media...
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Should Businesses Use Instagram?
Like all social media platforms, Instagram allows brands to interact with the public in a social manner. Sharing the culture behind the brand can create a relationship and deepen brand loyalty when the...
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